Asus India has launched its new ZenFone series smartphone, the ZenFone Max. Starting from today (January 4), Asus ZenFone Max, priced at Rs 9999 is up for pre-order via Amazon India and Flipkart.
The phone will also be sold at Asus Exclusive Stores from January 15th. The smartphone was first showcased in India back in August last year.
The biggest advantage of the new ZenFone Max is its 5000 mAh battery which the company says can work as a power bank for other devices. However, the battery on the handset is non-removable. The company claims that the ZenFone Max can deliver up to 914 hours of standby time and up to 38 hours of talk time.
With the 5000 mAh battery, the ZenFone will be up against most of the competitors including Gionee Marathon M5 priced at Rs 17,999 and Lenovo Vibe P1 priced at Rs 15,999. Both the phones come with 5000 mAh battery.
The smartphone features a 5.5-inch HD (720 x 1280 pixels) IPS display and runs ZenUI 2.0 based on Android 5.0 Lollipop. It is powered by a quad-core Snapdragon 410 processor with 2GB of RAM. It comes with 16GB of internal storage and an expandable storage upto 64GB. The dual-SIM device sports a 13-megapixel rear camera with dual LED flash and a 5-megapixel front-facing camera.
Other connectivity options include 3G, 4G, Bluetooth and Wifi.